Investing in women-led startups

See Jane Invest represents a portfolio of investments in startups and films curated by Kelly Keenan Trumpbour. To receive an investment, startups must be founded or co-founded by a woman, they must provide a scalable business model with an exit strategy, and the company’s presence in the marketplace must provide some evidence of positive social impact. As a producer, Kelly supports women filmmakers and production companies.



Proday is a sports fitness media company that allows subscribers access to exclusive workouts from professional athletes and celebrities. Forbes called Proday “The ideal side hustle for pro athletes.” Proday is backed by the LA Dodgers, Randi and Arielle Zuckerberg, and Kelly Keenan Trumpbour.

Sarah Kunst, founder, and CEO of Proday, has also worked at Apple, Red Bull, Chanel, Mohr Davidow Ventures and several venture backed startups. She is a contributing editor at Marie Claire Magazine and also writes and hosts a podcast for Forbes. Her philanthropic interests include Venture for America and The US State Department’s Tech Women program.

Kunst is on the 2015 Forbes Magazine 30 Under 30 List, a judge for the 2016 Forbes 30 Under 30 and has been named a top 25 innovator in tech by Cool Hunting. She has been recognized for her work in Business Insider as a 30 under 30 Woman in Tech, a Top African-American in Tech, and Marie Claire Magazine named her as a Young Gun to watch. She has written for TechCrunch, Fortune, and Marc Andreessen also list her as one of his 55 Unknown Rock Stars in Tech.


Polly Rodriguez is the CEO and co-founder of Unbound, a company that aims to make great sex accessible for all women.

Unbound sells sexual lifestyle products through a highly curated e-commerce store and subscription box service.

By focusing on product curation, quality content, and exceptional customer service – all delivered in the guise of a contemporary fashion or beauty brand — Unbound has built a loyal customer base of women and is positioned to be the premier site that women trust to deliver quality advice and products to enhance their sexual health and satisfaction.

Audience Awards

Audience Awards is an entertainment SaaS platform disrupting and democratizing traditional branded entertainment. They source authentic, gorgeous, addictive video for the right price by connecting brands to award winning filmmakers.

150,000-member strong filmmaker/film loving community growing up to 10% a week, founded in 2013 by a career award-winning filmmaker and go getter female entrepreneur CEO Paige Williams; Advising COO/CFO is the former CFO of Travel Channel and SVP of Emerging Markets, Thomson Reuters. BoD includes James Wood (Silknet Software), Lisa Stone (BlogHer) and Jeremy Sauter (Paramount Pictures).

Hip Chick Farms

Chef Jen Johnson started her career working with Alice Waters, renowned chef and proprietor of Chez Panisse. It was there that she became passionate about creating food that incorporates only the freshest, sustainable and locally sourced ingredients. However, it was Jen’s work in Ann and Gordon Getty’s kitchen as their private chef that motivated her to share her recipes with the world.

Explains co-founder Serafina Palandech, “Part of Jen’s job included cooking meals for all the children attending the school at the Getty’s home. All the kids loved her cooking – especially her chicken fingers!”

This became the inspiration for Hip Chick Farms’ line of artisan, transparently sourced poultry products that are convenient for busy families. “Our chicken products contain no artificial ingredients; it’s like I’m in your kitchen, making it for you fresh,” says Chef Jen.

At Hip Chick Farms, we have a two-part mission. First, provide delicious, thoughtful, and nutritious chicken products for all members of the family. Our products are kid tested, mother approved, are easy-to-cook, fun to eat, and make you feel good. Secondly, we believe in linking the pleasure of food with a commitment to the community and the environment. As such, our products meet the quality standards of today’s educated and busy consumers.

Hip Chick Farms donates a percentage of all profits to local community organizations and they are passionate about raising awareness about humanely farmed livestock.

In 2015, Food and Wine listed Jen and Serafina in their Most Innovative Women in Food and Drink.


Jess Gartner is the founder and CEO of Allovue, where EdTech meets FinTech – EdFinTech!

She has been featured as one of Forbes Magazine’s 30 Under 30 in Education (2015, 2016 All-Star), The Baltimore Sun’s Women to Watch (2013), and Baltimore Magazine’s 40 Under 40 (2013). In 2014, she was recognized as the Maryland SmartCEO Innovator of the Year in the Emerging Business category.

Before founding Allovue, Jess studied education policy at the University of Pennsylvania and taught in schools around the world, including Thailand, South Africa, Philadelphia, and Baltimore. As a Teach for America corps member, she taught middle school humanities in Baltimore City and received her M.A. in teaching from Johns Hopkins University.

Allovue is an education resource planning platform for K-12 schools and districts, which empowers educators at every level to allocate resources to best support the needs of their students. Its user-friendly software applications allow district officials, principals, and other school administrators to visualize, analyze, and optimize the impact of spending on outcomes in education. Allovue’s flagship product, Balance, contains applications to analyze school budgets, track and forecast expenditures, identify trends over time, and plan for future capital investments.


Daily Worth

Amanda Steinberg launched DailyWorth in 2009 to bring a fresh voice and an outsider’s perspective to personal finance. A successful computer programmer, Amanda was earning a six-figure salary but she had built such an expensive lifestyle that even her best attempts at saving and investing were wiped out by life’s unexpected complications.

Frustrated by her inability to build net worth, she launched DailyWorth from an attic office in Philadelphia with a newborn in her arms. Today, DailyWorth’s newsletter reaches more than 1 million subscribers and growing.

DailyWorth is every woman’s guide to money, career, and business. The goal is that all women see money not as a source of stress and anxiety, but as one of freedom and empowerment. Investing doesn’t have to be complicated. Saving is not selfish and spending doesn’t have to be accompanied by guilt. That’s DailyWorth’s promise.

Before DailyWorth, financial media meant stocks, bonds, retirement, and interest rates, bundled together with jargon and an unrealistic sense of how all this “advice” would apply to your life.

We take a broader approach to your money — exploring all areas of career, ambition, identity, relationships, and future security. We make money accessible by putting it in context and bringing you expert opinions from a wide variety of voices — from certified financial planners to money coaches to women who just lived through it. We’re here to keep it simple and tell it like it is.

Gold Bean

Jane Barratt is the founder & CEO of GoldBean. She is a long-term investor and champion of financial literacy. Her passion is connecting people with each other and providing ideas that can change their lives.

Her frustration with the disconnect between personal consumption (which drives the economy) and personal finance (from which only the wealthy benefit) inspired her to become a registered investment advisor, to apply a more empowered, personal and data-driven approach to investing.

Jane spent more than 20 years driving growth for Fortune 500 companies as a digital & marketing professional. She has used what she saw to build a dynamic, personal investment portfolio that enabled her leap into the startup world.

Jane can usually be found extolling the benefits of investing and telling women to stop spending so much money on shoes, unless of course they buy shares in successful shoe companies first.