Is your business idea worth investing in?

Do you have a business idea that you’d like to grow into something much bigger?

Maybe you have a blog with a loyal, growing fan base that you’d like to start generating a more substantial income from.

Perhaps you have a side business that you’re building whenever you’re not toughing it out in your cubicle at your 9-5.

Or maybe, you have a startup business that’s generating impressive revenue but you need a cash injection in order to scale.

As an Angel Investor and Venture Capitalist I’ve met so many people who are in the exact spot that you’re in right now.
You’re smart, ambitious, driven, and more than anything, you want your business to succeed.

But at the same time there’s a little voice in your head asking:

“Is my idea good enough?”

“How do I even begin to convey what my business is about?”

“Will other people see the opportunity and potential that I see?”

If any of these thoughts have crossed your mind, then you’re not alone. In fact, you’re having pretty much the same experience as 99.9% of up-and-coming business owners that I meet.

First thing’s first, congratulate yourself!

The fact that you’re even asking yourself these questions -- instead of blindly believing that your business WILL take off -- shows that you have both feet on the ground and you have the capacity to think critically about your future success.

But with that said, how do you know if your biz baby will go the distance?

In this week’s video, I’ll reveal ten ways to know whether you have a business idea worth investing in.

Watch it now!

Or, if you prefer to listen, check out the audio below.


Since debuting in 2009, thousands of entrepreneurs have vied for a spot on the very popular Shark Tank or Dragon's Den, as it's known internationally. After watching companies like Scrub Daddy or Wicked Good Cupcakes get hundreds of thousands of dollars in investments, you may have wondered, 'Is my business idea worth investing in?'

I'm Kelly Kennan Trumpbour, angel investor and venture capitalist. In this video, I'm going to reveal 10 ways to know whether you have a business idea worth investing in.

First, do you like your idea? Because if you don't like it, what kind of stamina do investors like me think that you have in the long run for the success of your company?

Number 2. Is there reason to believe other people like it? This touches on the market and whether there's a viable audience to buy what you're selling.

3. How original is it? If it doesn't have something truly unique to offer, you may be competing against companies that can simply outrun you.

Number 4. Are you taking on any risk or are you asking others to take on the risk for you? If you don't have skin in the game, no investor is going to want to put their money behind and risk what they have just to see you succeed.

Number 5. Is it profitable? If it costs less to make it than it does to sell it, you've got a profitable company.

Number 6. What are the margins in your profit? Bigger is always better.

Number 7. What are the costs that go into replicating and expanding the reach of your product? This is scalability and you have to scale to attract investors.

Number 8. Do you have a plan for surviving the gap between being in the red and being in the black? It takes a lot of capital to keep a company afloat, let alone make it profitable. But if you've got a plan in place, investors will take notice.

Number 9. What's in it for the person you're hoping will invest? It better be more than just good vibes.

Number 10. What specific event in the future will trigger your investor getting their money back and realizing a profit? If you don't have this, you don't have any interest from an investor. Remember, anytime you're going after investor cash, both parties have to profit. If they don't, what you're really asking for is support or a donation, and that's a totally different model.

If you want investment from investors like me, you have to have a plan in place and that requires a really good pitch. If you're interested to know what I would think of your big idea, head on over to or follow the link to take my free quiz.

Curious what I might think of your big idea?

Then head on over to to take my free quiz now, or click the link below this video.

If you’ve found this video valuable, go ahead and click the links below to like it, and share it with your friends.

Until next week,


Miss last week’s post? Check it out here: How do I find potential investors?

Want to know what I’m looking for when a business approaches me for investment?

My signature program Seal The Deal is a step-by-step blueprint for creating a winning pitch deck taught by me, Kelly Keenan Trumpbour, Angel Investor & Venture Capitalist.

Seal The Deal opens for enrollment in 2018–get on the waitlist here.

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