The Surprising Upsides of Being Sh*t Scared

Whenever I meet up-and-coming female founders at mixers, I get asked a lot of questions.

Maybe it’s because I’m closer in age or perhaps it’s because I’m another woman in the investing arena, but the question most female CEOs ask me is this:

“How do I stop myself from feeling shit scared?”

My answer?

You don’t.

In this week’s video, I reveal the surprising upsides to being shit scared.

Watch it now!

Prefer to listen? Click here:


Sometimes fear can be really good for you and your business. I'm Kelly Keenan Trumpbour, Angel Investor, and Venture Capitalist. In this video, I'm going to talk to you about the upsides of being shit scared.

Having your own business is a whole roller coaster ride of emotions. Some days you are willing to give up everything to just go pursue that dream, and then other days you're wondering, what on earth did you give up a steady paycheck for?

Sometimes that fear, that uncertainty, that feeling that you want to puke every single day, is actually an asset.

When I hear business owners talk about being scared, I actually think that's a good thing, because that means they're realistic. If you're scared, you're paying attention.

Analyzing and confronting your fears is so much better than the easy philosophy of, just do it. When you take a minute to really assess what's out there and the dangers that are really lurking, you create safety nets and security for you and your business.

When you're not afraid to confront your own fear, it opens up the door for confronting fear in others. This is a very powerful persuasion tool. That kind of empathy gets your listener to know that you are someone to be trusted because you come over to their side, and looked at all the things that are freaking them out, about maybe partnering with you, supporting you, or investing in your business.

It's always a great idea to hope for the best, but plan for the worst. This is how you create safety nets and security in your personal life, and your professional life. Business doesn't take place in a vacuum, feeling your emotions actually strengthens your intuition. It'll lead to better decision making and a grounded sense of who you are and what your business is really demanding of you.

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Until next week


Miss last week’s post? Check it out here: The Right Way And The Wrong Way To Connect With Investors For The First Time.

Want to know what I’m looking for when a business approaches me for investment?

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